We are pleased to announce that we have successfully raised €10 million in a Series A funding round, led by Rotterdamse Havendraken, Innovation Industries, and the Dutch family office Ernij Next.
With their support, we will further accelerate our growth across Europe, strengthen our commercial operations, and continue to advance our AI-driven pick-and-place technology.
A 10-year journey
For more than a decade, we have been developing smart robotic pick-and-place solutions (in item picking and palletizing) for real-world intralogistics environments.
Over the years, we have deployed more than 120 systems across 5 industries and 15 countries. Thanks to their daily performance (99.5% uptime and up to 1,000 picks per hour), we have been able to collect a vast number of data points and process insights from warehouses and production facilities across Europe.
Today, our platform combines advanced robotics technology with proprietary AI, enabling our cobots to handle high SKU variability and complexity with great precision and an extremely low failure rate.
“Smart Robotics combines deep technical expertise with a clear understanding of real-world logistics operations,” said Robin Slakhorst at Rotterdamse Havendraken. “Their ability to leverage large-scale operational data to continuously improve performance gives them a strong and defensible position in this rapidly growing market.”
Built on a billion picks
The large number of systems in operation and their high throughput recently enabled us to become the first company in Europe to reach the milestone of 1 billion successful picks in live production environments.
This scale of real-world data forms the foundation of our technology and remains our key differentiator.
“Our strength lies in the combination of proprietary AI software, over a decade of hands-on deployment experience in warehouse environments, and a team spanning AI engineering, robotics integration, and logistics operations. But what truly sets us apart is the scale of real-world data we have accumulated, enabling us to continuously improve our AI and outperform traditional automation systems.”
– Heico Sandee, Founder and Co-CEO/CTO of Smart Robotics
Each additional pick contributes to the continuous improvement of our embodied AI systems, enabling new levels of precision, efficiency, and reliability — even in complex, high-variability environments.
Outlook: Scaling a proven model on our way to industry leader
This funding enables us to scale on a proven foundation and provides additional momentum to further strengthen our position in the growing market for AI-driven automation in intralogistics.
We are grateful for the trust of our investors, as well as the continued support of our customers and partners, and look forward to the next phase of growth.
At its core, our mission is to turn complex, labor-intensive processes into scalable, reliable, and data-driven operations — helping our customers operate more efficiently today while continuously improving over time.
