2024 bakery trends: bakery automation is key

Who doesn’t love a beautiful and tasty cake? We all do! Nowadays, consumers demand more and more of the bakery industry. New flavors, more variety, healthier options. This asks a lot of flexibility from bakeries producing all types of pastry. In addition, labor shortages continue to rise globally, and we have all seen and experienced the impact of the pandemic on production processes. As a result, it is time to consider how to improve the efficiency of the bakery production process to meet consumer demands and at the same time tackle labor shortages. Bakery automation is key, for example with a palletizing solution. But first, let us take a look at the latest bakery trends!  

Blog | Date: 19-01-2024 | Written by: Karen Grewal

Bakery trends in 2024


1. Value for money

In 2024, the European bakery market is seeing consumers who are more price-conscious but unwilling to compromise on taste. People are looking for indulgent yet affordable bakery items that don’t skimp on flavor.

2. Combining new flavors with nostalgic food

Everyone loves the memory of a favorite childhood food, as it gives one a sense of familiarity and happiness. In 2023, many consumers are looking for that familiar experience, but with a modern twist and with new flavors added. Bakeries are using this trend to improve their classic recipes with new elements to create a unique experience for the consumer.

3. Increased focus on added nutrition

There is a growing trend towards bakery products that offer additional health benefits, such as being high in protein or fiber. This shift indicates that consumers are looking for more than just low sugar or calorie options – they want products that contribute positively to their health.

4. Sustainability and local produce

Can we even still call this a trend? The current generation of consumers demand the cake or pastry they eat to be as friendly as possible to the environment and people. Awareness of environmental impact and a sustainable bakery production process are of great importance to an ever growing number of consumers. In addition, consumers want more openness about what they eat: Who made it? Where do the raw materials come from? What is the story behind the making of my pastry? Many consumers are prone to locally produced goods. Not only because they want to support their local economy, but also because locally produced goods ensure a short shelf life and are perceived as of higher quality.

5. Generational differences in bakery preference

Younger consumers view bakery products as a diet staple, whereas older generations see them more as occasional indulgences. This difference in perception influences the types of products each demographic is drawn to.


Why bakery automation is key

These bakery trends mean that as a bakery, you will need to produce a lot of different products to meet the demands of your customer. Your production process must be ready to handle this variety of products, whilst at the same time be able to save costs to ensure your products remain affordable. In terms of bakery automation, great flexibility is needed.

To improve your bakery production process, Smart Robotics offers a highly flexible and efficient end-of-line solution. With our Smart Palletizer, we can improve your palletizing process and help tackle labor shortages, rising costs and increasing consumer demand.  The Smart Palletizer is a reliable cobot palletizer able to handle a large variety of products and stacking patterns and can be easily tailored to comply to changing market demands and customer needs. It allows you to improve operational accuracy and efficiency without major changes to your existing process. Are you ready to automate your end-of-line process?


Improve your bakery production process

Download our free whitepaper and learn all about the 5 simple steps to end-of-line automation in the food industry. Leave your contact details and receive a download link.

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